Content strategy and copywriting

For busy businesses that need content but can’t get started.

Are you stuck in a rut with your content?

Trying to do it all can often mean not getting it done, and for many, content marketing quickly drops down the priority list.

Maybe you:

  • Have too many ideas?

  • Not enough ideas?

  • Don’t know what your audience needs to hear?

  • Can’t put words down onto paper?

I can help take you from confusion to clarity.

Using the skills I learned as a national journalist and editor, I pull out the best angles to sell your business to your perfect customers, come up with content ideas, nail your content strategy and craft compelling copy.

I can help with

Content strategy | Copywriting | Thought leadership | Blogs/articles | Case studies | Features | Whitepapers | eBooks | LinkedIn content | Website copy | Website traffic development | Newsletters | Proofreading | Editing

Hi

I'm Helen. I help brands and businesses work out what to say, where. That's the basis of content strategy. I also write the content too, if you’d like me to.

After 15 years in journalism I know how to spot the story. But I've met so many business owners who struggle to come up with ideas for their written content, whether that be blogs, LinkedIn, thought leadership opinion pieces, reports or anything else.

I get it, you're running your own business and don't have time, or never had to think about marketing before. You just want to concentrate on offering 'the thing' your business does.

I collaborate with passionate business owners, overrun marketers and busy agencies to tell stories in engaging ways their audiences can relate to.

Most importantly, I help stop overwhelm, bring clarity, and give people back their time.

Proud to partner with

CMI

Services

Guided strategy

Save money by creating a strategy yourself

  • Follow my guidance to create your strategy - you do the homework, we finish it together

  • Go from confusion to having a clear plan

  • Content strategy tailored to your business

  • Formulate your key content themes

  • Define your brand messaging

  • Content ideas specific to your business

  • Accountability

  • Brainstorming buddy

  • Solutions to the issues holding you back

  • From £950

Done for you strategy

Bespoke content strategy

  • Strategy made for you with just a two hour investment on your side - I do the rest

  • Tailor-made content strategy, designed exactly for your business and specific goals

  • Define your brand messaging

  • Formulate your key content themes

  • Content ideas specific to your business

  • Free content plan template

  • PR and traffic development guidance

  • Brainstorming and accountability buddy

  • From £2,000

Other services

The a la carte of content strategy and writing

  • Content writing by a journalist (me!) - blogs, case studies, thought leadership, LinkedIn, white papers, eBooks and more.

  • Workshops teaching how to think like a journalist, refine sales pitches, storytelling, get team buy-in.

  • Content audit - wonder if you’re doing it right?

  • Copy editing

  • Press releases and PR strategy

  • From £400/day, £65/hr

New for 2025

1-Hour Strategy Sprint

Get answers in an hour - £100

  • Access to my content strategy expertise

  • Save time on research

  • Focused advice tailored to you

  • Quick content ideas

  • Outside perspective

  • Get accountability to write your words!

  • Peace of mind

  • Cost-effective for smaller budgets

  • £100 per session

Happy customers

  • "Helen has been amazing to work with. She is proactive, feels like she’s working to help us succeed and I trust her implicitly. Highly recommend."

    Erin Yurday, NimbleFins

  • "Aside from writing fantastic copy, Helen has a strategic eye and identifies new and interesting angles to tell the business story. Proactive and insightful, I can't recommend Helen highly enough."

    Lisa Christie, genpotential

  • "Helen has honed her journalistic talents at national titles and is now a hidden gem in the freelance content writer and strategist space. Book her up if you can."

    James Colasanti, Cognito PR

  • "Working with Helen is a great experience. We would highly recommend her."

    Anna Crovetto, Upcycled Beauty Company

  • "We've really appreciated your creativity, technical knowledge and incredible insight into the audience and brand."

    Reach plc

  • "Helen edits copy with authority and tact, without compromising an author’s individual voice and style. She brings a wealth of experience to her work and is very easy to work with."

    Sonita Hayward, Bolt Burdon Kemp

  • "Helen really did 'get' me and all of the content within the strategy plan was entirely relevant and accurate. Thanks so much Helen for getting me to the next stage with my business."

    Sarah Bays, Montage Mediation

Contact me to get clear on your copy

hello@helenbarnettmedia.co.uk